Wax Poetics
Since December 2001, Wax Poetics has filled the once noticeable gap in music journalism—an editorial void between contemporary artists and classic greats. Their high quality magazine and editorial depth has built them a huge following amongst music fans, collectors and artists. Wax Poetics reached out the Tekked when they wanted to create a special download site where they could showcase the music that their magazine featured. Key to the success of the project was providing an effective solution with a low cost of ownership.
“Wax Poetics was looking for a way to bring our readers the music that they read about in the magazine with easy access. Tekked delivered us a platform that was great for our audience and extremely easy to manage internally. Thanks to Tekked, we were able to make the jump into the digital music arena with ease.” - Wax Poetics